Is Home Goods Shutting Down Permanently?
Is Home Goods closing? HomeGoods, which started in 1992, expanded with the addition of the Homesense chain in 2017. Homesense offers a wider range of home items, including furniture, rugs, and lighting.
In 2021, HomeGoods launched an online store with products similar to what you find in their physical stores—bedding, bath items, kitchenware, seasonal home decoration, and pet supplies.
The president of TJX Digital U.S., Mark DeOliveira, mentioned that this online store is meant to enhance the in-store experience, allowing customers to combine purchases from both channels.
Is Home Goods Closing this Year?
Yes, HomeGoods closed its e-commerce site on October 21, 2023.
The brand’s statement read, “We can confirm that we will no longer offer online shopping on HomeGoods after October 21, 2023.
“We will stop taking orders from customers at that time and complete our final shipments.”
The decision to shut down the online platform was officially communicated to customers through an email and a press release.
The closure specifically affects the online shopping aspect of HomeGoods, while the website will continue to exist as a source of decor inspiration and home trends.
What is the Reason for Home Goods’ Closing?
HomeGoods’ decision to close its e-commerce site stems from a multifaceted strategic approach aimed at refining and prioritizing its overall customer experience.
Several key reasons contribute to this significant shift:
1. In-Store Shopping Experience
The closure of HomeGoods’ e-commerce site is the result of a strategic shift toward prioritizing and improving the in-store shopping experience.
The company emphasizes the unique and exciting nature of the in-store “treasure hunt.”
This experience, which has been compared to a treasure hunt, involves customers exploring the store in search of unique and exciting home fashions from around the world—all at incredible prices.
2. Financial Considerations
A key factor in the decision-making process is the financial performance of the e-commerce platform.
HomeGoods states that the online store represented less than 1% of its net sales for fiscal 2023 and fiscal 2022.
Also, the e-commerce site did not significantly impact year-over-year segment margin comparisons.
This financial assessment suggests that the online component did not play a substantial role in HomeGoods’ overall sales and profitability.
3. Commitment to Value and Excitement
HomeGoods underscores its commitment to delivering value by providing an ever-changing selection of top brands and home fashions.
The company is convinced that the in-store shopping experience provides an ideal platform to demonstrate its commitment.
This can foster an environment where customers can immerse themselves and discover captivating items.
The choice to shutter the e-commerce site is consistent with HomeGoods’ commitment to delivering a dynamic and distinctive shopping experience that extends beyond the virtual domain.
4. Success of Brick-and-Mortar Stores
The driving force behind this decision appears to be the success and popularity of HomeGoods’ brick-and-mortar stores.
The company recognizes the value that customers place on the in-person shopping experience, where the thrill of discovering distinctive and unexpected items contributes to the overall appeal of the brand.
HomeGoods is putting more attention on its physical stores because that’s where they’ve been doing well.
They want to make the most of what’s been working for them in traditional retail and keep growing in that space.
What’s the Future Plan of Home Goods?
While HomeGoods is closing its e-commerce site, the company hints at potential expansion in terms of brick-and-mortar stores.
The statement mentions the expectation of “many more” physical stores to come, although it does not specify a timeline for this expansion, stating that it could happen in 2024 or the next few years.
HomeGoods’ sister sites, including T.J. Maxx, Marshalls, and Sierra, will remain operational for online shopping.
Customers are encouraged to explore these sites for similar finds and continue enjoying the off-price retail experience.
How Often Does HomeGoods Receive Deliveries?
HomeGoods restocks its shelves four times a week, specifically on Monday, Wednesday, Friday, and Saturday.
However, it’s important to note that the newly arrived items might not be immediately available for purchase.
They gradually make their way onto the shelves, so you can expect to see new things every day.
If you visited the store yesterday and couldn’t find what you wanted, trying again today might increase your chances of discovering just what you’re looking for.
Alternatively, you can simply ask a friendly HomeGoods employee about the specific delivery schedule at their local store.
HomeGoods decided to shut down its online store because they believe the real magic happens when customers visit their physical stores.
Even though online sales weren’t bringing in much money, their in-person stores have been a hit.
This move reflects HomeGoods’ dedication to providing customers with the thrill of discovering awesome deals and unique items when they shop in-store.
They believe in creating value through the joy of discovering things firsthand.
